Funded Projects

Physiological Responses to Feedback in VR: Understanding Sustainable Consumer Behavior

Conducted in collaboration with Dr. Funda Yıldırım (University of Twente), this project examines how different types of feedback presented in a virtual reality environment influence sustainable consumer behavior in samples from the Netherlands and Türkiye. Combining physiological measures with psychological scales, the project also investigates the role of personality traits and of cultural and individual differences in decision-making.

Funding: Istanbul Ticaret University Scientific Research Projects (BAP) Coordination Unit, International Cooperation Support Program
Period: July 2026 – ongoing